Highland Homes Launches New Townhouse Product in Houston Market

Highland Homes is bringing newly designed townhouses to the Houston market with its first two projects in the planned communities of Towne Lake and Bridgeland in Cypress.

After testing townhomes in Dallas to prove the product, the Plano-based builder is now expanding to Houston, a market where the company is building single-family homes in 20 communities.

“We are aiming for a very distinctive lifestyle piece where people want to live in luxury, but be able to have a lock and leave lifestyle and the safety and security of living in a planned community,” said Aaron Graham, President. of Highland Homes.

The plans could appeal to empty nests who want to spend a month with their grandchildren, or young professionals who travel during the week for work and don’t want to worry about weekend yard work, Graham said.

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Townhouses are growing in popularity, with housing starts up 25% year-on-year nationally through the first quarter, as buyers seek urban villages with nearby amenities, data analysis shows from the National Association of Home Builders census.

Highland has three product types ranging from 1,761 to 2,297 square feet: The Cottages, 25-foot-wide homes with front-facing garages, The Villas, 25-foot-wide homes with rear entrances via a lane, and Les Patios, with houses 22 feet wide. plans. There are outdoor spaces up front on units with rear garages, side or rear patios, and two-story family rooms with large windows for natural light.

“When people hear townhouses, they think of things like shared walls, very little outside light, and that mid-units are bad,” Graham said. “We’re making all of those disappear.”

At Towne Lake, a Caldwell Communities development centered around a 300-acre lake, Highland will offer four Cottage Series floor plans, each with three bedrooms and 2.5 bathrooms, starting at $500,000. The Villas series offers two-car rear garages and four floor plans starting at the top $500,000. The Villas townhouses also contain three bedrooms, 2.5 bathrooms and an upstairs loft. A total of 37 townhouses are planned.

Next, Highland Homes will build the City Series by Highland Homes in Bridgeland Central, Bridgeland’s future mixed-use urban core. The company will build modern style townhomes, in all three product types, designed exclusively for the Howard Hughes Corp. community. The development is planned for 150 townhouses. Pricing has not been finalized.

The company will expand townhouse developments to another planned community in the Houston area this year and two or four more in 2023, according to Graham.

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