Saverglass announces new perspectives in luxury glass packaging


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Educational panel led by Saverglass at ADI 2021 conference revealed what craft distillers and spirits brands need to pay attention to to promote their brands

Saver logoNapa, California – October 14, 2021 – Protection glass, the world’s leading manufacturer specializing in the production and decoration of luxury and high-end glass bottles for the wine and spirits industry, is delighted to share its thoughts during its roundtable at ADI Crafts Spirits Conference 2021 on understanding the growing need for luxury packaging for craft distillers and spirits brands.

“Each year, we are honored to participate in the annual ADI Crafts Spirits conference. Saverglass is committed to sharing knowledge and supporting the craft and premium spirits community, ”said Michael Niehaus, Midwest / East Coast Sales Manager at Saverglass. “As a leader in the packaging of luxury glass bottles, we must work together and help brands of all sizes find the best strategy that will allow them to premiumize their brand, stand out from the competition and ultimately attract new customers thanks to attractive, differentiating products that create value. packaging.”

With over 100 participants, panelists discussed the elements that play a critical role in the success of premiumization of a brand, impacting a company’s market share, branding and sales. The panel included multiple perspectives, with a brand designer, a distiller and a glass maker:

Panel overview included:

  • How to choose a glass bottle packaging strategy that represents the brand’s history
  • Implement quality decorative elements on existing glass bottle packaging to elevate a brand with consumers and stand out on the shelves
  • Global supply chain disruptions and the importance of partnering with a local glass bottle manufacturer
  • Why sustainability is a driver of innovation in premium packaging and beyond, sustainability going beyond light weight and how recycling and a circular economy are essential

To stay up to date on upcoming news and new products, follow Saverglass on Instagram @saverglassofficial and LinkedIn @saver

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